As we already know that the most-often used brochure format for the businesses is the tri-fold format. The reasons for their popularity is that they are relatively inexpensive to produce and can even be done in-house. They fit in a standard size envelope so that they can send out to customers and prospects in the mail. These brochures are created by folding A4 sheet of paper twice so that three panels can be made on each side. So, the correct name should be bi-fold, tri-panel brochure.
You need an impressive image with attractive fonts and it should include strong headline on the front panel of your tri-fold brochure. But you need to work hard so that people might find the appropriate thing they want when they unfold the brochure and start reading.
Start off with one or two sentence description of what your company’s product is and does. Use simple sentences; always think that you are writing for the general public so that they can easily understand everything. For each of your products features write one or two easy to read paragraphs which should involve benefits of the products and it should be highlighted. Dense text in a brochure is a real attention killer.
The inside front panel is the most important panel of the brochure. This is a great location for the customer’s testimonial. You can put your phone number and website address here. The back panel gets the lowest readership, so use this space for your contact details.
So, these simple tips will help you in producing an effective tri-fold brochure. But if that doesn’t make your work easy, you can hire a copywriting professional since the main point is what you put in the inside spread.